4 Reasons Why You Should Be Investing In Local SEO
Whether you are ready to embrace the change or not, local SEO is a trend that is already taking off. From search engine updates to users’ search patterns, everything seems to be going local and that’s definitely going to be a more targeted approach to bring ultimate value to all the stakeholders. If you are still not convinced to invest in local SEO, here are 4 major reasons as to why you should be taking the decision now.
- Most Of The Google Searches Today Are Local
On average, there are 3.5 billion searches made on Google every day and the state has it that almost half of them are actually location based. To be specific, a total of 46% searches made on Google are local. So, that means if you are a local business based out of Santa Rosa, you should be investing in SEO in Santa Rosa right now to capture the local audience that might already be looking for you but is unable to reach out just because you’re not visible in Google for those local searches. Optimizing your website for the local searches and for the keywords that your potential customers might be looking for can help you achieve a higher rank for your location and get more traffic to your business website than you might have expected.
- More Traffic Comes Through Local 3-pack From Google
The local 3-pack from Google is a panel that you can see as a result of your local search showing top 3 results against whatever you were looking for. It also shows a map to tell you exactly where you can find what you are in search of. There’s a bottom panel as well which shows four more results for your local search.
This local 3-pack actually brings most of the web traffic and you can appear in there only when your business website is optimized for local searches. A study conducted by Moz revealed that just 8% of all the people searching hit that ‘more local results’ button and go beyond the top 3 results shown by the local 3-pack. So, investing in local SEO now will help your business appear in those top 3 results, in turn, bringing more traffic to your website.
- People Use Voice Search To Make Those “Near-Me” Searches
There’s a prediction that half of all the Google searches will be made through voice commands by 2020. Well, that’s nothing surprising because most of the mobile devices today come with AI assistants like Siri, Alexa, and Cortana. Now, as the trend of making voice searches on mobile devices is increasing, people use ‘near-me’ searches more than ever.
For example, if someone is looking for a Chinese restaurant, they’d simply ask their AI assistant ‘find me the best Chinese Restaurant near-me’ and the businesses optimized locally will be shown right there. So, that really calls for SEO in Santa Rosa CA and it should be on your priority list if your business is based in that part of the world.
- Local SEO Is Cost Effective
Now, this one may get you moving. Yes, local SEO plans tend to cost less as compared to executing a global or nationwide strategy for online marketing. So, you can expect to cut costs and have better ROI.
So, if you feel convinced now, SEO Vendor is providing the best local SEO services in Santa Rosa CA and you should definitely get in touch!