Tips To Make Your Ice Cream Shop The Talk Of The Town
A business has its ups and downs. To make a business successful and ensure that it stays lucrative, we have to make constant investments and adjustments. You might have launched your ice cream shop recently or your existing shop might be going through a tough time. But, if you are looking to increase sales, you will definitely have to make investments and come up with amusing and creative ideas that will make your shop an exciting and fun place where people like to hang out.
Below we have mentioned some tips that will help your ice cream shop gain the popularity you desire!
Host a challenge
If there is one thing that gets people excited about trying something new, it is a challenge offered. Make the challenge interesting by adding a fun element to it and by encouraging people to participate. For example, host a challenge where they have to finish a large serving in a limited amount of time. If they win, reward them with money, gift vouchers or your brand’s tee shirt with a funny quote printed across like ‘Ice cream champion’ or ‘I eat ice cream for breakfast, lunch and dinner’. Great idea, right!
Let people know that you are hosting this amazing challenge by creating hype around it. Print some pamphlets and distribute them in your neighbourhood and while you are at it don’t forget to promote this challenge on your social media pages.
Arrange a sundae making event
If there is a local or community gathering happening in your locality, team up with the people in charge. This way you can reach out to customers on a wider scale and promote your ice cream brand there. At such gatherings you can grab people’s attention and add to your profits at the same time by arranging an interesting activity like a sundae making event. By being a part of such an exciting event, people will come up with new and appealing variations of ice cream. This will help people connect more with your brand on a personal level and have a delicious sundae to slurp on at the end of it.
Offer to sponsor the next big event that is happening in your locality such as a fair, a concert or something that is bringing a lot of people together. Not only will this make your brand’s name more visible but also give you the opportunity to sell your products in bulk to a readily available market. Make sure that you have creative posters adorning your booth that will pique the interests of the attendees. An attractive and eye-popping design will attract people to your stall. When sponsoring for such events, make sure that you have all the necessary stuff such as ice cream spoons, cones and disposable cups stored in quality wham boxes so they don’t bend or break. If you make proper arrangements, this event will take your business to a whole new level. Make sure that you sponsor the right event as it will help you build a positive reputation.
Bring new things to table
As you are constantly working towards growing your business, take help from everybody which includes your customers as well. Try encouraging the sale of your ice cream by introducing new flavours. Explain why you wanted to introduce the new flavour and request people to feedback on how you can improve it. This way you can decide whether to go ahead with the production of a new flavour or not and save yourself from incurring losses. As you are handing out free samples to people, authentically engage with them and encourage them to try some of your other products by offering a ‘special discount’.
One more thing you can do to make your brand rather popular is by keeping a day reserved in the month where you offer all flavours that your ice cream shop offers at discounted rates. It could be the first, or the last weekend of the month or anything that you feel will work in your neighbourhood. If you offer discounted rates on one particular reserved day, it will definitely attract a large crowd to your shop and add to your brand’s popularity.
With these tips, make your ice cream shop the talk of the town and next, you’ll be reading articles on how to deal with a huge increase in demand from customers.